HKFoods' vision is to be the most valued partner of food moments. This means working together with all our employees to meet the changing needs of consumers and customers by creating sustainable, tasty and nutritious solutions for all meaningful food moments. It is a collaborative effort with customers, consumers, contract farmers and the company’s other partners. Our mission: We make life tastier – today and tomorrow.
On 26 August 2025, HKFoods updated its strategy and long-term financial targets. In the updated strategy, the core business will continue to be pork, beef and poultry meat, meat products, ready meals and meal components.
Strategic focus areas
- Growth in selected food moments: The target is to achieve profitable growth through selected food moments, which include simple everyday meals, enjoyable taste experiences and nutritious snacks.
- Operational excellence: Production and processes are enhanced and automated, and the entire value chain is streamlined and developed. Joint efforts are strengthened both internally and through partners.
- Competent, healthy personnel: HKFoods inspires people to get involved and renews itself. Wellbeing and safety at work are developed, and corporate culture is strengthened.
- Sustainable value chain: HKFoods cares and takes responsibility for a sustainable value chain by developing contract production, utilising innovations and producing tasty, healthy and safe food for consumers' various food moments.
HKFoods is looking for new growth and pursues strategic business opportunities within the limits of its financial resources.
Responsibility is a key part of HKFoods’ business
Responsible food production is developed throughout the value chain, from farms to consumers, by continuing the goal-oriented responsibility work. Environment-related sustainability topics material to HKFoods’ business include climate change adaptation, biodiversity, and circular economy. In terms of social responsibility, the material sustainability topics include the producer community, the company’s own employees, and safe, healthy food. In addition, good governance, corporate culture and animal welfare are key sustainability themes. The company’s strategy has an impact on all sustainability topics identified as material to the company, the most important of which in the medium to long term are climate change, consumer health and safety, and animal welfare.
CEO Juha Ruohola:
“Our target is to achieve profitable and sustainable growth as well as a strong presence in consumers' food moments as a valued partner. Our focus is on growing product segments: strong and innovative poultry products, and meals and meal components. Meat and meat products remain at the core of the company’s operations and play a significant role.”
Read more in the stock exchange release (26 August 2025)
Long-term financial targets
