Dairy and meat producer Fredrik Lindeberg considers producers to be important for the entire food chain. Producers deliver sustainably produced raw materials for the manufacture of sustainable, high-quality food products.

CR specialist Katrin Bats has been resolutely developing retail chain Rimi into the Baltic’s forerunner in sustainability. In her daily work, Bats sees that consumers are more conscious and demanding. Openness and the ability to find new solutions throughout the whole value chain are key in responding to growing demands.